From Strategies To Executions

To startup and grow properly, you need money and the right partners, where we come to take your financials to the next level with the right financing. Keeping in view the short and long-term plans of your growth.


Panbo Ye | Partner

I am a Tax Advisor, SMSF Specialist, and a Financial Planner, who puts myself in your position. I enjoy achieving your goals.

Panbo Ye is the founder of the Ideas Firms after being a professional accountant for 12 years. He founded the Ideas Firms in 2016 and has been enjoying the entrepreneurial journey since. He has been a pioneer in many areas with a passion in discovering the unknowns. Panbo’s vision is to empower his clients with powerful advice so they can be in a better position, and to help his peers in discovering better ways to serve their clients.


Esther Gu | Partner

I provide comprehensive strategy alternatives and tax solutions to my clients. I love flawless process.

Esther Gu joined the Ideas Firms in 2018 as a partner. She has been working in public practice since 2007. Among those years, Esther was a manager in Mazar Australia for seven years before moving to Tax Ideas. She is a Chartered Accountant (CA) and an SMSF Specialist Advisor (SSA) who specialises in the areas of self-managed superannuation fund, professional services, retailers, SME and the property developer industry.

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