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From Strategies To Executions
To startup and grow properly, you need money and the right partners, where we come to take your financials to the next level with the right financing. Keeping in view the short and long-term plans of your growth.


Panbo Ye | Partner
I am a Tax Advisor, SMSF Specialist, and a Financial Planner, who puts myself in your position. I enjoy achieving your goals.
Panbo Ye is the founder of the
Ideas Firms after being a professional accountant for 12
years. He founded the Ideas
Firms in 2016 and has been
enjoying the entrepreneurial
journey since. He has been a
pioneer in many areas with a
passion in discovering the
unknowns. Panbo’s vision is to
empower his clients with
powerful advice so they can be
in a better position, and to help
his peers in discovering better
ways to serve their clients.

Esther Gu | Partner
I provide comprehensive strategy alternatives and tax solutions to my clients. I love flawless process.
Esther Gu joined the Ideas
Firms in 2018 as a partner. She
has been working in public
practice since 2007. Among
those years, Esther was a
manager in Mazar Australia for
seven years before moving to
Tax Ideas. She is a Chartered
Accountant (CA) and an SMSF
Specialist Advisor (SSA) who
specialises in the areas of
self-managed superannuation
fund, professional services,
retailers, SME and the property
developer industry.